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Writing a business plan?

Hello, dog lovers! If you’ve ever wished to turn your passion for puppies into a booming business, you’re in for a treat – that is a doggie treat!

As pets are an ever-growing and valued part of families, there’s a rising trend in spending on dog daycare services. It brings favorable outcomes for operators in the pet care and grooming service industry.

The net worth of the global pet daycare business was nearly $3.74 billion in 2022. The total demand for pet daycare services is estimated to reach $8.84 billion by 2033, showing a CAGR of 8.1% from 2023 to 2033.

So, it’s the best time to drive that dream and make it a reality with a well-crafted dog daycare business plan template. This step-by-step guide will help you through the essentials of business planning.

From understanding your target audience to outlining the perfect care facilities, we’ll direct you through everything in between this paw-some journey. Let’s get started!

Why you need a dog daycare business plan?

It is said that entrepreneurs who dive into business directly without drafting a business plan are probably delaying their success.

Entrepreneurs who have an actionable business plan in hand can grow 30% faster than those who don’t have one.

If you’re going to start your own dog daycare business or want to expand the existing one, you need a business plan. A well-prepared business plan shows a strategic roadmap for your dog daycare business.

A business plan emphasizes your business goals, mission, and steps to achieve those objectives. It also offers detailed financial planning for the next 3-5 years.

A good dog daycare business plan outlines the following attributes:

  • How much funding do you require?
  • Where are you in the competitive market?
  • How will you evaluate your doggy daycare success?
  • What actions will you take in the face of unforeseen challenges?

So, having a solid business plan is a comprehensive tool that gives strategic direction, financial clarity, and a structured framework for a successful business.

Now, let’s move forward to write an effective business plan without any further ado:

1. Executive Summary

An executive summary is a brief overview of your entire business plan. It should include an engaging description of your doggy daycare business idea.

Even though it is the initial part of the plan, try to draft this section at the end once you go through and penned all the key topics.

This section should be clear, concise, and interesting as it catches the readers’ or potential investors’ eye and makes them delve further into your plan.

Here are a few essential elements you should incorporate in your executive summary:

  • Introduction to the dog daycare industry
  • Basic information(name, location, type of business you are running, owners) of your doggy daycare company
  • Dog daycare services offered by your company
  • Mention all the key members of your management team
  • Briefly describe the market opportunity and target audience
  • Overview of a financial plan

Take reference from the below example written using Upmetrics’ AI assistant. You can follow this prompt and revise your answer according to your needs.

dog daycare executive summary

Lastly, complete this section with a compelling call to action for inviting potential investors or readers if they are interested in your business.

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2. Company Overview

After the executive summary, it’s time to provide detailed information about the dog daycare company. First, introduce what type of doggy daycare business you are running.

For instance, it will be one of the below types of dog daycare businesses.

  • Cage-free play: Allows dogs to play outside the cage for specific times and typically cages them for a portion of the day.
  • 100% cage-free: Allows dogs to wander the place under the supervision of a staff member.
  • Extended-stay dog boarding: Provides care for an extended period while the local dog owners are on vacation.
  • Kennel: Offers cages or runs where the dogs are housed for the entire day.
  • Indoor-only doggy daycare: Offers only indoor facilities, where dogs interact and play in a designated indoor area
  • Indoor & outdoor doggy daycare: Offers both indoor and outdoor facilities for dogs to enjoy.

After that, you need to give details of your business background. Provide a history of your doggy daycare business, including when you started and what it aims for.

Dog Daycare Business Company Overview

Also, mention your company’s mission statement and what milestones you accomplished so far; it could be sales goals you’ve reached, new dog daycare facility opening, etc.

Don’t forget to include location and what kind of business legal structure you own; it could be S-Corp, LLC, or sole proprietorship. You can also describe your business’s long-term goals in this section.

3. Market and Competitor Research

Starting a doggy daycare business requires a strategic roadmap and pet industry analysis. So, take some time to go further and conduct detailed market research in your area.

Begin this section by offering a quick overview of the dog daycare industry and define the market size (in dollars), historical background, or service region.

Identify your target demographics to evaluate the market segmentation and assess the need for pet care services. Here is an example of customer segments with the help of Upmetrics:

example of customer segments

Also, recognize the major competitors to determine who are your direct and indirect competitors, as not every dog owner uses doggy daycare services every day.

  • Direct competitors can be other dog daycare businesses.
  • Indirect competitors can be animal shelters, dog dealers, and dog walkers

Perform proper competitor market research and provide an overview of each competitor’s business and analyze their strengths & weaknesses.

Try to consider other dog daycares’ competitive activities and define how you will outperform your competitors.

It is recommended to include a SWOT analysis in your dog daycare business plan to easily identify your strengths, weaknesses, opportunities, and threats.

Emphasize what is your competitive advantage in the market and highlight factors that differentiate your business, such as unique service offerings, quality services, or pricing plans.

Not only that, you can also describe local government regulatory rules and market trends that might have an impact on the industry.

4. Service offerings

Now, let’s elaborate on the specific services that your doggie daycare intends to offer. You can describe your dog daycare services that might be any of the following:

  • Dog training
  • Exercising and feeding
  • Veterinary services
  • Washing and grooming options
  • specialized dog daycare programs
  • Boarding services
  • Other pet care services

Clearly mention your pricing structure, detailing rates for various services or packages. Keep language simple that resonates with the target customers while drafting service descriptions and specifications.

Service offerings for Dog Daycare Business

If there are additional features that set your services apart, such as mobile-friendly service(e.g., webcams for pet owners to monitor their dogs) or overnight care offerings, highlight them in this section.

5. Sales and Marketing Plan

You need to develop a comprehensive sales and marketing strategy to attract and retain customers. Find your target market based on pet ownership demographics, lifestyle, and customer behaviors.

Consider below key elements to add in your sales and marketing plan:

Multi-channel approach

Embrace online platforms where pet owners often seek suggestions and share experiences. Use social media (Instagram, Facebook) to reach target customers. Share pictures and updates about pets in your care.

Professional website

Create a user-friendly website and provide details about your services, daycare structures, and pricing plans. Share informative content including blog posts, infographics, or videos on the topics of dog health, training tips, and fun facts.


Collaborate with local veterinarians, pet supply stores, and groomers to cross-promote your services and draw their existing customers.


Organize or actively participate in community events, including pet-centric gatherings, local fairs, or charity functions to directly interact with potential clients.

Promotional tactics

Consider implementing strategic promotional tactics to grab attention and increase engagement. It can be special offers, referral programs, or loyalty rewards.

Local advertising

Leverage local newspapers, radio stations, or bulletin boards to advertise seasonal promotions or events and try to attract a local audience.

Feedback mechanism

Get insights from clients and establish a feedback mechanism. It will enhance your service offerings and highlight your dedication to customer satisfaction.

A business plan is a live, professional document that should be updated as your business evolves or changes.

6. Management Team

A strong management team is crucial for demonstrating your dog daycare’s ability to thrive in the pet care industry.

Highlight your key managers’ backgrounds, including those skills and experiences that showcase their capability to grow your business.

Your team member should have prior experience relevant to the dog daycare company. If so, mention any experience that might help your business.

You can also mention advisory board members by including 2 -3 individuals who act like mentors to your business. They would guide you with strategic direction and add credibility to your business idea.

Not only that, describe the compensation plan in this section that includes employee salaries, incentives, or benefits. For instance,

Allowing your readers or investors to know about your business’ key managers will help them have a clear idea of who is driving your dog daycare.

7. Operational Plan

Now, it’s time to accentuate the operational plan, as precise information on day-to-day operations is a blueprint for achieving business objectives and satisfying customer promises.

Start with a short intro that summarizes the pivotal role of everyday operations. Then, present a detailed overview of the daily activities that navigate your doggie daycare.


Draft staffing requirements, defining the number of caregivers needed for the safety of dogs in your care. Specify their tasks involved, such as supervising playtime, feeding, medications, and providing attention to each dog.

Their education and certification need to emphasize a love for animals and experience in managing dogs of different breeds. Here is an example using Upmetrics describing staffing requirements for daycare:

Dog daycare facility

Set a robust cleaning protocol to keep a hygienic daycare environment. Provide details on how this facility is cleaned, products and methods used, etc.

Prioritize the safety protocols and ensure that your staff members are trained to handle any unforeseen scenario. Also, ensure that your daycare facility adheres to local safety regulations.

Technology and software

Take advantage of technology and dog daycare software solutions to streamline operational processes like furry client reservations, pet owner interaction, and record-keeping.

Enriching environment for dogs

Highlight how you will maintain an enriching environment that fosters the well-being of the dogs in your care. Describe the play area designs, variety of dog activities, cozy resting areas, and soothing dog beds.

8. Financial projections

A well-structured and in-depth financial plan comes last in the business plans but is the most important section for investors. It involves strategic calculations that demonstrate your key costs and net profit margins.

You can mention the income statement, cash flow statement, and balance sheet for 3-5 years. You can estimate the break-even point and funding needs from these financial statements.

So, describe all the essential components explained below:

Income statement

It is most commonly known as a profit and loss statement, or P&L, showing the net profit of your pet care business by subtracting expenses from total revenue.

While creating an income statement, you need to make assumptions. it will greatly impact the financial forecasts of your business. Here is an example of a projected P&L statement for 3 years using Upmetrics:

Income Statement for Dog Daycare Business

Cash flow statement

The cash flow statement helps you make sense of how much initial investment is required to start or grow your business. Here, ensure that you never run out of money.

Sometimes, many entrepreneurs or business owners don’t realize that they earn a profit but run out of money and go bankrupt.

While developing P&L statements and balance sheets, you need to consider the following expenditures mandated in launching or growing your daycare business:

  • Location build out, such as design and construction costs
  • Inventory costs of foods and treats
  • Employee salaries
  • Legal expenses

Balance sheet

The balance sheet indicates your business’s net worth at a specific point in time. It classifies your financial data into three categories: assets, liabilities, and equity.

Assets= Liabilities + Equity

Generally, a balance sheet is created once a year. For your doggie daycare business plan, prepare a pro forma balance sheet, emphasizing the income statement and cash flow projections.

Dog Daycare Business Balance sheet example

All the above financial aspects can help you identify the break-even point and funding needs. Assess the funding resources, including bank loans, SBA-guaranteed loans, angel investors, and personal savings.

However, calculating all the financial reports from scratch can be a challenging task. But not to worry; here is an easy way.

Use Upmetrics’ financial forecasting tool to formulate all the financial aspects for starting your own pet care business.

Well, having a realistic financial plan in your hand can help you present your business’s fiscal health and sustainability.

Download a dog daycare business plan template

Are you ready to start writing a dog daycare business plan? And want to get help with your business plan? Well, here you can download our free dog daycare business plan pdf and start writing.

This advanced investor-friendly template has been crafted with dog daycare businesses in mind. With step-by-step instructions and examples, this template assists you in creating your own business plan.

Import data into your editor and begin a business plan writing for dog daycare.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Prepare your business plan with Upmetrics

Finally, now you know how to write a business plan for your dog daycare business with the help of our sample business plan template. Thus, you are a step closer to launching your business with confidence.

Whether you are an experienced entrepreneur or a newbie to the business world, writing a business plan with accurate financial forecasts is daunting. But it is a lot smoother with the help of business plan software.

Don’t wait; seize the opportunity to kickstart a profitable venture!

Frequently Asked Questions

About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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