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If you are planning to start a new marijuana business, the first thing you will need is a business plan. Use our sample MariMed - Marijuana Business Plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing a business plan for your new marijuana business, spend as much time as you can reading through some samples of the agriculture and farming-related business plans.

 

Why do you need a marijuana business plan?

With the increase in the amount of popularity of the marijuana industry, the competition has increased rapidly too. It is difficult to make a place for yourself in the industry without a unique idea and a proper plan.

But with a marijuana business plan, you can find the right niche, your unique selling point, and set up everything from marketing to finance in a hassle-free way.

Also, a plan helps you set the right goals and design proper strategies for achieving them.

How to write a business plan?

Writing a business plan might seem like a huge hassle, but it actually helps you save a lot of time and energy in the future.

A business plan can become constant support in your business journey. And you can easily write one either through a premade template on the internet or through an online business plan software which will help you write a business plan at any place and at any time.

Although there are several aspects to a good business plan, we’ll discuss the major ones in the next section.

 

Marijuana business plan outline

This is the standard marijuana business plan outline which will cover all important sections that you should include in your business plan.

  • Executive Summary
    • Company Summary
      • Products & Services
    • Market Opportunities
    • Start-up Summary
    • Financial Summary
      • Revenue & Profit Forecast
      • Cash Flow Forecast
      • Direct and Indirect Social Impacts
  • Market Analysis
    • Global Market
      • Key Trends
    • North American Marijuana Market
      • Medical and recreational cannabis sales forecast, billion
    • The U.S. Marijuana Market
    • U.S. marijuana Retail Market
    • California marijuana Industry
      • Legalization
      • Market
    • SWOT Analysis
  • Marketing Strategy & Implementation
    • Marketing Strategy
      • Marketing Plan
      • Target Customers
    • Sales Forecast
      • Assumptions
      • Sales forecast
  • Operating Plan
    • Dispensary/Retail Store Location and Facilities
      • Location and Building Specifications
      • Floor Plan
      • Lighting
      • Guards
    • Physical Security Plan
      • Customers Access
      • Internal Access-Point Control
      • Limited Access to Secured Areas and Visitors
      • Electronic Security System
    • Video Surveillance
      • Third-Party Monitoring
      • Intrusion and Motion Detection
      • Burglary Alarm System
      • Panic Buttons and Internal Communications
      • Fire Security
    • Laboratory Testing Requirements
    • Packaging and Labeling Requirements
    • THC Limits
      • For Edible Marijuana Products
      • For Non-edible Marijuana Products
  • Organizational Structure
    • Personnel Plan
    • Ownership
      • John Doe
  • Financial Plan
    • Funding analysis
    • Direct and Operating Expense Breakdown
      • Direct Costs
      • Operating Expenses
    • Profit & Loss Forecast
    • Cash Flow Statement
    • Balance Sheet
    • Main Ratios

What to include in a marijuana business plan?

The following sections should be included in a marijuana business plan:

1. Executive Summary

An executive summary section would form the first and foremost section of your business plan. But it is usually written towards the very end to help you sum up your idea properly.

For example, as a marijuana company, you can note down the purpose of your company, your niche, the structure of your business, and your funding requirements.

If written properly, this section can help you in convincing your investors to fund your business.

2. Market Analysis

Analyzing the market comes in handy while designing your business model. It helps you figure out your target market, select a profitable niche, and know the market altogether.

For example, marijuana has several uses ranging from medical to recreational. If you carry out a market analysis before beginning your marijuana business you can decide the area which would be the best for your business.

3. Marketing Strategy

A good marketing strategy can take you a long way. Especially, if you design one keeping your market analysis in mind. 

A proper marketing strategy helps you in reaching out to your target audience. It also helps you in convincing your customer base that your product is worth buying.

For example, in a marijuana business, you can let your customer base know how you sell quality products at the best prices.

4. Operations plan

An operations plan helps you plan your daily business activities and in setting realistic and achievable goals. 

Through an operations plan, you can set long-term goals as well as milestones for achieving them to keep your business on track.

For example, you can set a target of getting 100 customers in three months and work towards achieving it.

As a marijuana business, you’ll have to keep a handy plan for testing your product, a floor plan for your lab, and security measures for your manufacturing unit. 

Depending upon the usage, your product would go through various quality checks as well.

5. Organizational structure

This section would consist of a plan for your team and the ownership structure of your company.

In this section, you can include the roles and responsibilities of various members of your team as well as a system for keeping track of their progress.

It would also include the ownership structure that would suit your business the best, as well as the share of various owners of your firm.

6. Financial Plan

A good financial plan helps you create a profitable business. Planning your finances in the early stages of your business can save you from a lot of hassles later on.

A good financial plan would help you in understanding the funding requirements of your business. It would also help you in predicting your cash flow and profit accurately.

Marijuana business plan summary

All in all, a business plan can help you in developing and defining all aspects of your business properly. In a marijuana business, a plan can help you survive and thrive in the competitive industry. Moreover, a plan helps you find your way and make a place for yourself in a business. It saves you from roadblocks and helps you navigate your business smoothly.

After getting started with Upmetrics, you can copy this marijuana business plan example into your business plan and modify the required information and download your marijuana business plan pdf or doc file.

It's the fastest and easiest way to start writing your business plan.

Ready to Start Your Planning?

Now that you know how to write a business plan, it's time to create one for you.

Remember that problem and market analysis are essential, but implementation is what counts. Go through the process explained in this guide to start planning for your business.

We have created Upmetrics — business plan software to simplify the process of business planning.

How to use Upmetrics

Our business plan builder allows you to write and customize your business plan. Our sample business plans and inbuilt help tips will help you to get started with your writing even if you are no expert. Our business plan sections and charts will make your document visually attractive.

Our financial forecasting module will create all the essential reports automatically. You need to enter numbers, and the application will do all the math to generate all your financial statements. Later you can embed those reports into your business plan.

After completing your business plan, you can download your business plan in PDF or DOC file with Upmetrics. You can also share it online with investors just by a quick link.

Customize your Business Plan

All businesses are different. So, don't hesitate to customize your business plan according to your requirements.

Even though our sample business plans are to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.

Use this Marijuana Business Plan as guide and start writing your business plan.

Business Planning Resources

We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.

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DISCLAIMER: The business plans, templates, and articles contained on upmetrics.co are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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