Simple Business Plan Template

The simple business plan template is based on Ash Maurya's lean canvas. If you need to write a business plan quickly or if your business is fairly simple and straightforward to explain, your format of choice is likely a simple business plan. This is less of an intensive blueprint and more of a quick summary — sometimes no longer than one page!

This simple business plan is clearly not the “elaborate business plan” that is being used to secure funding or loan. Unlike the old-fashioned formal business plan, the plan skips the carefully worded summaries and detailed business information for outsiders.

Preview our simple business plan template and let's get started to create your actionable and entrepreneur focused business plan in no time.

The simple business plan is not even a document. It’s a collection of lists, tables, and bullet points of important aspects of your business strategy and management.

However, when (and if) there is the business purpose and business use of a formal business plan document, this simple business plan can an excellent first draft. Add descriptions and information for outsiders, make sure you have all the key business plan components, and you have the formal business plan document you need.

This simple business plan template contains nine essentials blocks that every business needs, and nothing else. It’s a streamlined core plan for running the business, not a document or detailed plan, full of descriptions, to be presented to investors or lenders.

It’s to optimize management and emphasis on finding customer problems worth solving — specifically by building a solid foundation on the customer, problem, and solution assumptions before anything else. This promises an actionable and entrepreneur-focused business plan. It focuses on problems, solutions, key metrics, and competitive advantages.

Preview our simple business plan template and let's get started to create your actionable and entrepreneur focused business plan in no time.

No matter how short and sweet your structure is, a simple business plan should contain the following elements:

Value proposition: The value that your small business brings to its respective market, summed up in a clear statement.

Key partnerships, resources, and activities: More information about the partners working alongside your business, strategies for gaining a competitive advantage, and resources, such as intellectual property or capital, used to create value for your target audience.

Customer segments, channels, and relationships: Who is your audience? Where can you reach them? How will you build a lasting relationship together? Define your target market, methods for being able to talk to them, and strategies for establishing the customer experience.

Revenue streams, and cost structures: Explain and list out the revenue streams your business has for making money. Make sure to include a quick section that defines your cost structure strategy too.

Preview our simple business plan template and let's get started to create your actionable and entrepreneur focused business plan in no time.

Simple business plan outline

This sample business plan template includes the following sections:

  • Problem
    • Problem Statement
    • Existing Alternatives
  • Customer Segment
    • Customer Segment
    • Early Adopters
  • Unique Value Proposition
    • Unique Value Proposition
    • High-Level Concept
  • Solution
  • Channels
  • Cost Structure
  • Revenue Streams
  • Key Metrics
  • Unfair Advantage

It’s short, simple, streamlined, just big enough to steer the business, and just big enough to meet the business need. It’s all about results and managing a business.

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Business Plan Template
DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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