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The simple business plan template is based on Ash Maurya's lean canvas. If you need to write a business plan quickly or if your business is fairly simple and straightforward to explain, use our simple business plan template to write your business plan easily.

Each section of a simple business plan is a quick summary and should not be longer than one page.

This simple business plan is not the detailed business plan that is being used to secure funding or loan. This simple business plan avoids long-worded summaries and detailed information about the business.

This simple business plan is not even a document. It’s a collection of lists, tables, and bullet points of important aspects of your business strategy and management.

However, whenever there is a need for a formal business plan, this simple business plan can be an excellent first draft. Add descriptions and fill in the required information, make sure you have all the key business plan components, and you have the formal business plan ready that you need.

This simple business plan template contains nine essentials blocks that every business needs, and nothing else. It’s just a core summary plan for running the small business, not a document or detailed plan which should be presented to investors or lenders.

It is to optimize administration and emphasis finding customer problems worth solving — specifically by building a solid foundation on the customer, problem, and solution assumptions before anything else. This promises an actionable and entrepreneur-focused business plan.



No matter how short and sweet your structure is, a simple business plan must contain the following elements:

Value proposition: The value that your business brings into its particular market and should be written in a clear statement.

Key partnerships, resources, and activities: More information about the partners working alongside your business, strategies for gaining a competitive advantage, and resources, such as intellectual property or capital, used to create value for your target audience.

Customer segments, channels, and relationships: Who is your audience? Where can you reach them? How will you build a lasting relationship together? Define your target market, methods for being able to talk to them, and strategies for establishing the customer experience.

Revenue streams, and cost structures: Explain and list out the revenue streams your business has for making money. Make sure to include a quick section that defines your cost structure strategy too.

Simple business plan outline

This sample business plan template includes the following sections:

  • Problem
  • Customer Segment
    • Customer Segment
    • Early Adopters
  • Unique Value Proposition
    • Unique Value Proposition
    • High-Level Concept
  • Solution
  • Channels
  • Cost Structure
  • Revenue Streams
  • Key Metrics
  • Unfair Advantage

After getting started with upmetrics, you can copy this simple business plan template into your business plan and modify the required information and download your business plan pdf. It's the fastest and easiest way to start writing a business plan.

Ready to Start Your Planning?

Now that you know how to write a business plan, it's time to create one for you.

Remember that problem and market analysis are essential, but implementation is what counts. Go through the process explained in this guide to start planning for your business.

We have created Upmetrics — business plan software to simplify the process of business planning.

Our business plan builder allows you to write and customize your business plan. Our sample business plans and inbuilt help tips will help you to get started with your writing even if you are no expert. Our business plan sections and charts will make your document visually attractive.

Our financial forecasting module will create all the essential reports automatically. You need to enter numbers, and the application will do all the math to generate all your financial statements. Later you can embed those reports into your business plan.

After completing your business plan, you can download your business plan in PDF or DOC file with Upmetrics. You can also share it online with investors just by a quick link.

Customize your Business Plan

All businesses are different. So, don't hesitate to customize your business plan according to your requirements.

Even though our sample business plans are to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.

Use this Simple Business Plan Template for Startups as guide and start writing your business plan.

Business Planning Resources

We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.

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DISCLAIMER: The business plans, templates, and articles contained on upmetrics.co are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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