Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Table of Contents
Writing a business plan?

If you are a people person who enjoys cooking and cleaning and is fond of historic and elegant houses, a bed and breakfast business would be perfect for you.

A bed and breakfast business not only allows you to work for yourself, but also to challenge your creative side. You get to pick the decor, the food menu, the serving style, and everything that’ll make you stand apart from the others.

Industry Overview

The bed and breakfast industry stood at a market value of 1.65 bn dollars at the beginning of 2021 and is picking up pace after being hit by the COVID-19 pandemic. Hence, with a lesser number of competitors now is the right time to enter the industry.

However, to know what you are getting yourself into, you need a well-written business plan. Also, planning your business well in its initial stages saves you from a lot of troubles later on.

Read on to find out how a business plan can help you and how to write one.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

CTA Blue

How can a bed and breakfast business plan help you?

Writing a business plan before starting a bed and breakfast business can help you in managing your finances and budget better. It’ll also help you understand what your targeted client base expects out of you, it would also help you select the right location, formulate a good marketing strategy, and cater to the needs and demands of your customers better.

It can also help you steer clear of roadblocks and avoid hiccups in your business journey.

Moreover, it can make navigating through your daily business activities and your business milestones easier.

How to write a bed and breakfast business plan?

Though writing a business plan might seem intimidating at first, it doesn’t have to be. You can easily write a well-rounded business plan through a premade template or through a business plan software that’ll help you in every step of writing your business plan.

Apart from that, a good business plan focuses on every facet of your business and has clear and flexible goals and strategies. In the following section, we’ll discuss all the things you can include in your business plan to make it a good one.

Bed and breakfast business plan outline

This is the standard bed and breakfast business plan outline which will cover all important sections that you should include in your business plan.

  • Executive Summary
    • Business Overview
      • Services
      • Customer Focus
      • Management Team
    • Keys to Success
    • Objectives
    • Financial Overview
  • Company Summary
    • Who is The Manola Inn?
    • Manola Inn’s History
    • Manola Inn’s Services
    • Bed and Breakfast Design
  • Industry Analysis
    • Industry Statistics & Trends
    • Market Segmentation
      • Geo-graphics
      • Demographics
    • Target Market Segment Strategy
      • Vacationers
      • Honeymooners
      • Drop-ins
      • Service Business Analysis
  • Customer Analysis
    • Profile of Target Market
    • Customer Segmentation
      • The U.S. Leisure Travel Market
      • The U.S. Business Travel Market
    • International Tourists
  • Competitive Analysis
    • Direct & Indirect Competitors
      • The Madison Concourse Bed and Breakfast
      • The Edgewater Bed and Breakfast
      • Doubletree Bed and Breakfast Madison
    • Competitive Pricing
    • Competitive Advantage
  • Marketing Plan
    • The Manola Inn Brand
    • Promotions Strategy
      • Phone Prospecting
      • Public Relations
      • Advertising
      • Ongoing Customer Communications
      • Pre-Opening Events
    • Pricing Strategy
  • Operations Plan
    • Functional Roles
      • Administrative Functions
      • Bed and Breakfast Services
    • Milestones
  • Management Team
    • John Doe
    • Hiring Plan
  • Financial Plan
    • Revenue and Cost Drivers
    • Capital Requirements and Use of Funds
    • Key Assumptions & Forecasts
    • Income Statement (5 Year projections)
    • Balance Sheet (5 Year projections)
    • Cash Flow Statement (5-Year projections)

What to include in a bed and breakfast business plan?

Several sections can make your business plan a well-rounded one. The major ones are as follows:

1. Executive summary

This document forms the first section of your business plan. It is useful while explaining your business ideas to your investors and can get you funded if written properly.

The executive summary section consists of the following sub-segments:

  • Objectives: This segment would cover the objectives or the goals you wish to accomplish with your business.
  • Business Overview: This section provides an overview of every aspect of your business.
  • Key to success: In this section, you should mention practical reasons why you believe your business would be a successful one.

2. Customer Analysis

The customer analysis section helps you in knowing your target market better. It not only provides you with a detailed description of your customer base but also helps you in formulating marketing strategies surrounding them.

It can be broken down into the following subsections:

  • Profile of target market: In this section, include details about your target audience like their preferred holiday destinations, their food habits, leisure activities that they prefer, etc.
  • Customer segmentation: This segment helps you know the needs and preferences of different groups of customers and how to serve them better as per their differences.

3. Competitive Analysis

In this section, include a detailed analysis of your competitors, ranging from who they are to what they are doing and how your business stands apart from theirs.

Include the following subsegments in this segment:

  • Direct and indirect competitors: Make a list of all your direct competitors, like the other B&Bs, and indirect competitors like inns, motels, hotels, etc.
  • Competitive Advantage: In this section include all the advantages you have over your competitor including better or more accessible location, better customer reach, better services, etc. This will help you find your USP.

4. Marketing Plan

For your business to succeed, people need to know it exists. Hence, a marketing plan is a crucial part of your business. It would consist of a market analysis followed by an advertising strategy.

5. Operations Plan

This section is crucial especially for a B&B as it helps you plan your daily activities from how you would manage your customers to business milestones like expanding your services, growing to a certain size, etc.

6. Financial Plan

Having a good financial plan can help your business stay afloat during difficult times and earn maximum profits when the market condition is good. It can be broken down into the following segments:

  • Revenue and cost drivers: Include the aspects that generate revenue and the ones that incur costs, so you can manage them better to reduce costs and increase revenue wherever possible.
  • Capital requirements and use of funds: in this section list down the capital requirements of your business and the sources you can acquire funds from.
  • Projected profits: In this section, include the short-term and long-term profits your business would make according to your calculations.
To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

Download a sample bed and breakfast business plan

Need help writing your business plan from scratch? Here you go; download our free bed and breakfast business plan pdf to start.

It’s a modern business plan template specifically designed for your bed and breakfast business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Bed and breakfast business plan summary

In conclusion, with the right amount of planning and thorough execution, a bed and breakfast business can be extremely profitable.

After getting started with Upmetrics, you can copy this bed and breakfast business plan example into your business plan and modify the required information and download your bed and breakfast business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

bpb AI Feature Image

Create a great Business Plan with great price.

Streamline your business planning process with Upmetrics.