Business Plan Example

How do you know what sections you need to include in your business plan when you are creating your business plan at the very first time?

The sample business plan template can help you to draft a business plan, listing the sections in the order in which they will appear in your completed informal business plan with a brief description of each section to help you get prepared and lead you into the process.

Once you outline your business plan, it’s time to dig into the process of actually writing a business plan. There’s no right or wrong way to write a business plan. What’s important is that your plan should clearly explain what you are going to do with your business and how?

Looking at business plan examples can help you visualize what a full, informal business plan looks like, so you know what you're aiming for before you get started.

We have created industry-specific business plan examples to help entrepreneurs to kick start their business planning.

You do not need to find the exact business plan example for your business because each business is different and your business place, target market, and even your particular product or service may not match exactly to our business plan examples.

Every startup and small business is different, so you'll want to avoid copying a sample plan word for word.  Instead, always look for the business plan that's related to the type of business you're planning and analyze that plan and write your own.

When you write a business plan by your own, you'll think into important parts, like your startup expenses, your target market, and any market analysis or research you'll need to do to be successful.

Always think about business planning as something you do regularly, rather than a mere document you create once to get an investment and never look at again. 

If you take the time to write a plan that really fits your business, it will be a useful tool to grow your business going forward. It should also make it easier to share your goals and strategy with your team as the business plan will keep all on the same page.

We have created this sample business plan example for entrepreneurs out there who are starting their business plan for the first time and do not have any clue about how to write each section in the business plan.

Preview our sample business plan example and let's get started to create your stunning business plan in no time.

Sample business plan example outline

This sample business plan example includes the following sections:

  • Executive Summary
    • Company Overview
    • Financial Summary
  • Vision, Goals, and Objectives
    • Vision
    • Goals and Objectives
  • Key People
    • Management Team
  • Analyzing the pain points (Problem Statement)
    • What is the pain point?
    • What is currently being offered?
  • Product and Service Offerings
  • Market Analysis
    • Target Market and Potential
    • TAM, SAM and SOM Analysis
    • Current Market Trends
  • Customer Analysis
  • Business Model
  • PESTEL Analysis
  • Pricing Mechanism
  • Competition
    • A Perspective on Closest Competitors
    • Competitive Advantages
  • Timeline
  • Key Success Elements
  • Marketing & Distribution
    • Marketing Strategy
    • Distribution Strategy
  • Sales
  • Marketing Mix & Positioning
  • Funding
  • Exit Strategy
  • SWOT Analysis
  • PORTER Analysis
  • Financials
    • Financial Analysis
    • Projected Revenue
    • Profit and Loss Account
    • Cash Flow Statement
    • Balance Sheet

When you write your business plan, you don’t have to stick to the exact sample business plan outline. Instead, use the sections that make the most sense for your business and your needs.

Business Plan Software

The Upmetrics’ business plan software provides you with a step-by-step guide to create your business plan. You can save your plan online and update it any time, or download it as a PDF or DOC file. You can share business plan online with investors or any other important person with upmetrics easily.

Checkout full business plan template preview
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Business Plan Template
DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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