Loading PDF

How do you know what sections you need to include in your business plan when you are creating your business plan for the very first time?

The sample business plan template can help you to draft a business plan, listing the sections in the order in which they will appear in your completed informal business plan with a brief description of each section to help you get prepared and lead you into the process.

Once you outline your business plan, it’s time to dive into the process of writing a business plan.

Keep in mind, there is no right or wrong way to write a business plan. What is important is that your plan should clearly explain what you are going to do with your business and how?

Looking at business plan examples can help you visualize what a full, informal business plan looks like, so you know what you're aiming for before you get started.



Remember, do not look for the exact business plan example for your business because each business is different and your business place, target customers, marketing strategy, and even your product or services may not match exactly to our library of sample business plans.

Every startup and small business is different, so avoid copying an example business plan word for word. Instead, always look for the business plan that's related to the type of business you're planning and study that plan and write your own.

When you write a business plan on your own, you'll go into the process of thinking about important aspects of your business, like your startup expenses, your target market & customers, and any marketing strategy or research you'll need to do to be successful.

Always think about business planning as something you do regularly, rather than a little document you create once to get an investment and place it at the bottom of your cupboard.

If you take the time to write a plan that really fits your business, it will be a useful tool to grow your business going forward. It should also make it easier to share your goals and strategy with your team as the business plan will keep you all on the same page.

We have created this example business plan for entrepreneurs out there who are starting their business plan for the first time and do not have any clue about how to write each section in the business plan.

Business Plan Example Outline

This is the standard business plan example outline which will cover all important sections that you should include in your business plan.

  • Executive Summary
    • Company Overview
    • Financial Summary
  • Vision, Goals, and Objectives
    • Vision
    • Goals and Objectives
  • Key People
    • Management Team
  • Analyzing the pain points (Problem Statement)
    • What is the pain point?
    • What is currently being offered?
  • Product and Service Offerings
  • Market Analysis
    • Target Market and Potential
    • TAM, SAM, and SOM Analysis
    • Current Market Trends
  • Customer Analysis
  • Business Model
  • PESTEL Analysis
  • Pricing Mechanism
  • Competition
    • A Perspective on Closest Competitors
    • Competitive Advantages
  • Timeline
  • Key Success Elements
  • Marketing & Distribution
    • Marketing Strategy
    • Distribution Strategy
  • Sales
  • Marketing Mix & Positioning
  • Funding
  • Exit Strategy
  • SWOT Analysis
  • PORTER Analysis
  • Financials
    • Financial Analysis
    • Projected Revenue
    • Profit and Loss Account
    • Cash Flow Statement
    • Balance Sheet

Remember, when you write your business plan, it's not mandatory to include all the above sections into your business plan. Instead, use the sections that are relevant to your business and your needs.

Ready to Start Your Planning?

Now that you know how to write a business plan, it's time to create one for you.

Remember that problem and market analysis are essential, but implementation is what counts. Go through the process explained in this guide to start planning for your business.

We have created Upmetrics — business plan software to simplify the process of business planning.

Our business plan builder allows you to write and customize your business plan. Our sample business plans and inbuilt help tips will help you to get started with your writing even if you are no expert. Our business plan sections and charts will make your document visually attractive.

Our financial forecasting module will create all the essential reports automatically. You need to enter numbers, and the application will do all the math to generate all your financial statements. Later you can embed those reports into your business plan.

After completing your business plan, you can download your business plan in PDF or DOC file with Upmetrics. You can also share it online with investors just by a quick link.

Customize your Business Plan

All businesses are different. So, don't hesitate to customize your business plan according to your requirements.

Even though our sample business plans are to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.

Use this Business Plan Example as guide and start writing your business plan.

Business Planning Resources

We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.

How you would you like to rate this template?
Thank you! We have received your rating.
DISCLAIMER: The business plans, templates, and articles contained on upmetrics.co are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
It's easy and fun with Upmetrics. Preview
It's easy and fun with Upmetrics. Edit this plan