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From taking care of dogs that are owned by people to breeding dogs for giving away as pets, dog kennels do it all. And if you are fond of dogs and would like to make taking care of them your profession, then a dog kennel business might be a good choice for you.

Pets can act as your best friends, hence dog owners want to give back the best possible to their furry friends. And with busy schedules, people turn to dog kennels to help them look after their pets.


If you are planning to start a new dog kennel business, the first thing you will need is a business plan. Use our sample Tom's Dog Kennel Business Plan to start writing your business plan in no time.

Before you start writing your business plan for your new dog kennel business, spend as much time as you can reading through some examples of pet-related business plans.

Industry Overview

The global pet care market stood at a massive value of 131.70 billion dollars in 2016 and has grown steadily ever since, thanks to the growing pet adoption and love for them amongst people. 

As single-family homes have grown in number, people find friends and companions in their pets. And with the increase in disposable income people want to give the best care to their pets in every way possible. Thus, it explains the massive size and growth rate of the pet care industry.

Things to to Consider Before Writing a Dog Kennel Business Plan

  • Know your target audience

    Centering your services around your target audience goes a long way. And for that, you’ll need to know all the relevant things about your target audience. Try to find out what are their expectations, what do they look for in a pet care service, what are their challenges, how can you meet their expectations in a way that’s good for your business too, etc.

    Figuring out your target audience before you start planning can help you plan faster and also have a more effective plan.

  • Choose a legal structure

    Your legal structure decides several aspects of your business and if you choose the right structure it helps you stay away from unnecessary legal hassles too. And it might seem intimidating, but choosing the right legal structure isn’t all that difficult.

    There are clear guidelines that separate different structures and with a little help from your lawyer, you can get going as soon as you want to.

  • Pick the right location and a memorable name

    The right location is another important factor that affects a dog kennel business. How convenient your location is for pet owners decides your business’s chances of success. Hence, it is necessary to pick an accessible location. Also, a memorable name will help you greatly with your marketing and promotional strategies, as you become memorable for your customers.

  • Build your social media presence

    Building your social media presence is going to be an essential part of your overall marketing strategy. So, why not start promoting now and build anticipation amongst people for your business. You might get a few good ideas through social media too, as you get to connect with your audience on a personal level.

Chalking out Your Business Plan

If you want to start a dog kennel business all you’ll need are a few skills, some tips, and a dog kennel business plan.

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample Tom's Dog Kennel Business Plan for you to get a good idea about how a perfect dog kennel business plan should look like and what details you will need to include in your stunning business plan.


Dog Kennel Business Plan Outline

This is the standard dog kennel business plan outline which will cover all important sections that you should include in your business plan.

  • Executive Summary
    • Products and Services
    • Mission Statement
    • Objectives
    • Customer Focus
    • Keys to Success
    • Financial Summary
      • 3 Year profit forecast
  • Company Summary
    • History
    • Startup Summary
      • Startup cost
  • Products and Services
    • Product and Service Description
  • Market Analysis
    • Market Trends
    • Market Growth
    • Service Business Analysis
  • Strategy & Implementations
    • Sales Strategy
    • Advertising Strategy
      • Referrals
      • Internet
      • Publications
    • Pricing Strategy
  • Operations Plan
    • Milestones
  • Financial Plan
    • Important Assumptions
    • Brake-even Analysis
    • Projected Profit and Loss
      • Profit Yearly
      • Gross Margin Yearly
    • Projected Cash Flow
    • Projected Balance Sheet
    • Business Ratios

After getting started with Upmetrics, you can copy this sample dog kennel business plan into your business plan and modify the required information and download your dog kennel business plan pdf or doc file.

It's the fastest and easiest way to start writing your business plan.

Ready to Start Your Planning?

Now that you know how to write a business plan, it's time to create one for you.

Remember that problem and market analysis are essential, but implementation is what counts. Go through the process explained in this guide to start planning for your business.

We have created Upmetrics — business plan software to simplify the process of business planning.

Our business plan builder allows you to write and customize your business plan. Our sample business plans and inbuilt help tips will help you to get started with your writing even if you are no expert. Our business plan sections and charts will make your document visually attractive.

Our financial forecasting module will create all the essential reports automatically. You need to enter numbers, and the application will do all the math to generate all your financial statements. Later you can embed those reports into your business plan.

After completing your business plan, you can download your business plan in PDF or DOC file with Upmetrics. You can also share it online with investors just by a quick link.

Customize your Business Plan

All businesses are different. So, don't hesitate to customize your business plan according to your requirements.

Even though our sample business plans are to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.

Use this Dog Kennel Business Plan as guide and start writing your business plan.

Business Planning Resources

We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.

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DISCLAIMER: The business plans, templates, and articles contained on upmetrics.co are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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