Marketing

Hand-curated tips and advice to help entrepreneurs on every aspect of planning a business.

What is a competitive analysis & how to conduct it effectively?

Benefits your business with the correct competitor analysis effectively. Read more to know how and why should you analyze your competition.

This is how you can fix Ad-Blocking issue and generate revenue from your blog

Ad blocking has become a mainstream concern for bloggers and publishing platforms across the globe. It has been surveyed that 6.7% of Alexa’s Top-5K websites employ anti-adblocking. These websites particularly include publishers of General News, Blogs, and Entertainment domains. According to AdExchanger, an Internet Media Company, Google pays an annual fee of $40 million or $50 million to ABP-owner Eyeo to whitelist its ads.

Do not ask more than two questions in your next customer survey, experts suggest

How well do you know your target audience? Are you able to meet their needs? Successful businesses know that it’s not enough just to create products. Making constant efforts to analyze who your customers are, what they want, and how can you provide the best solutions to meet their needs is vital to building a sustainable business.

Ring in the New Strategies with Digital Marketing Trends 2018

The smartphone has become ubiquitous. Coupled with that the relatively easy availability of internet [free WIFI in public places, low-cost data plans, hotspot etc.] has made digital space a top priority for marketers.

This is how I developed a strong content marketing strategy with zero budget

Coming up with a life-changing business idea is one thing and marketing it well enough to get people, and relevant people talking about it is another. Of course, until and unless you have an unlimited marketing budget, content marketing might seem like a hard nut to crack. But what do you do when you do not have a budget?

It's time to play KYC - Know Your Competitors!

Knowing your competitors inside out is one of the key gateways to success for your business. It will help you create the right marketing campaigns, develop appropriate pricing models, provide value to your customers and generally stand out from the crowd.